A few rows down from where I sit in my Cubie Farm – there is a whiteboard that tends to have a thoughtful quote on it.  I make a habit of walking by the whiteboard every morning to see if there is a new quote or not.

Yesterday I was rewarded with this gem:

The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience…

The quote is from the website 37signals.com – it is the intro to an article giving a brief synopsis about the success of a few major companies.

It’s so easy for us to be lured off by the temptation of something complex – if it takes a lot to wrap our mind around it must be better, right?